The B. Side

The B. Side is the first transitional swimwear brand. We design and sell suits for women who need more options from their swimwear and shouldn’t have to compromise between performance and style. Every B. suit is made with revolutionary “swim-smart” fabrics and re-invented construction. Our suits can be worn up to ten different ways, providing support foran active and versatile lifestyle, and bridging the gap between fashion and function.
We are building and launching a modern direct-to-consumer model that will change the way theworld buys swimwear. We started with an e-commerce pre-order that sold 263 units to 173 customers, and logged 870 likes and over 1500 subscribers in just over 2 weeks. After closing our Family & Friend’s round, we are now looking forward to a Spring 2015 soft launch and exciting social marketing campaign!Visit: The B. Side